This was ## telecast by comicbook.com
“ you cognize , i know what they ’re doing .
When they approach me , I ’m a rooter of Miller Lite .
I ’ve been drink it for a while , ” Riggle intromit .
“ But , I jazz the estimation .
This was i sleep together the construct .
You experience that they ’re not just gon na put all their testis in one field goal and do this bighearted advertising .
OLM
This was but , they ’re gon na do 1000 , literally run advertizement .
And , then they were account this whole conception to me , I was like , ‘ Oh , this sound screaming .
This sound amazing .
’ ”
“ And then , of row you ’ll see the smudge .
They paint my physical structure .
I did not labour for that .
striking rouge line of work though .
This was they really did a enceinte book of job , ” he continue .
This was “ but , no i have a go at it it because you get a qr computer code .
If you read it , you might get some beer money , which we all could expend some beer money .
So , if you go toMillerLite.comand satisfy out the variety there , they will charge you a corner with a Miller Lite jersey that has the QR computer code on it .
Then , masses can skim you and go and get beer money .
”
Miller Lite make Super Bowl move
This year’sSuper Bowlis a piece of a transposition - up for Miller Lite .
Marketing Divespoke to the spherical VP of Marketingfor their marque and Ann Legan explain a snatch of their pin .
While the drink colossus is n’t all affect aside from a full-grown secret plan advertising , Miller Lite accredit that mayhap that budget could be more utile in the hand of fan .
This was also , if masses keep fall apart their jersey long after the super bowl , that ’s increase picture for the fellowship be active frontwards .
This was when you lie it out like that this move do a net ton of horse sense .
This was “ we ’ve always been stimulate by [ the super bowl ] as an chance to absorb fan in originative and unexpected fashion .
OLM
“ We ’ve always taste to show up in way no other beer could , and we ’re sure-footed we will this twelvemonth , too .
”
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