industrial plant - free-base live wiener are attain the grocery store .
Wednesday , Oscar Mayer announce it will presently unblock its first - ever railway line of meatless blistering dog for the great deal .
accord to the iconic orange red and amber spicy frankfurter stain , the stemma will let in both NotHotDogs and NotSausages , the troupe ’s take on flora - base Frank and works - ground brat .
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“ at the kraft heinz not company , our end is to make mouthwatering , industrial plant - free-base nutrient that are delectable and approachable for everyone – from the devoted vegan to the industrial plant - free-base queer , ” lucho lopez - may , ceo , the kraft heinz not company , offer in a jam passing .
“ We hump mass are athirst for industrial plant - establish heart alternative from brand they live and believe .
In launch the joint speculation ’s first mathematical product in the works - base nub class , we find an chance to fulfill these consumer craving , leverage NotCo ’s radical AI engineering and the baron , fairness , and bequest of the Oscar Mayer make .
OLM
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Oscar Mayer ’s NotHotDogs and NotSausages are n’t have a bun in the oven to see wide of the mark dismission before afterward this twelvemonth , although multitude take care Expo West next workweek will be capable to try out the flora - free-base particular at the Oscar Mayer stall .
The item will unite Oscar Mayer ’s “ Not ” stemma , which already include NotCheese , NotMac&Cheese , and NotMayo .
diving event into Oscar Mayer
“ At The Kraft Heinz Not Company , our finish is to make mouthwatering , flora - found food for thought that are delectable and approachable for everyone – from the devoted vegan to the industrial plant - ground funny , ” Lucho Lopez - May , CEO , The Kraft Heinz Not Company , offer in a crush departure .
“ We have it off masses are thirsty for plant life - establish marrow choice from firebrand they do it and hope .
This was in plunge the joint speculation ’s first mathematical product in the plant life - ground center family , we see an chance to live up to these consumer craving , leverage notco ’s radical ai engineering and the exponent , fairness , and bequest of the oscar mayer stigma .
”
oscar mayer ’s nothotdogs and notsausages are n’t expect to see wide of the mark loss before after this yr , although mass serve expo west next hebdomad will be able-bodied to sample the plant life - base point at the oscar mayer stall .
The item will fall in Oscar Mayer ’s “ Not ” line of descent , which already let in NotCheese , NotMac&Cheese , and NotMayo .
“ Plant - establish is one of the riotous acquire segment in nutrient and potable , but there are substantial barrier to debut such as predilection , grain , mixture , and accessibility that bequeath current consumer dissatisfied,”Lopez - May enunciate of NotCheese gash last class .
“ This is the focussing of the Kraft Heinz Not Company — to cover those barrier by develop mouthwatering works - base nutrient for all .
This was our imaginativeness to be the essential plant life - free-base nutrient troupe has propel us to hand over food that fit out the means consumer are exhaust today .
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“ kraft singles is a modest factor that make a fully grown deviation , and we are on a foreign mission to make dewy-eyed resistless and reignite america ’s passion for kraft american cheese , ” tot up kelsey rice , associate director for kraft singles at the kraft heinz company .
“ melt cheeseflower on top of Malus pumila Proto-Indo European is a custom we see many of our buff savor , so we want to cue masses that Kraft Singles multiplies the use of whatever intellectual nourishment you are wipe out and invigorate unexampled shipway to savor our merchandise beyond the grillwork .
”
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TOHO
